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Leadership built from 35 years of doing the actual work.

Sunit Saraswat is a senior business leader whose career spans over three and a half decades of operational and leadership experience across some of India’s most demanding business environments. As a Chief Operating Officer and senior executive in fast-scaling organisations, he has led large, complex teams across India and Southeast Asia — navigating everything from early-stage build-outs to large-scale operational transformations.

His experience spans FMCG, Technology, Digital, and Operations-led businesses — giving him a perspective on leadership that is both broad and grounded. He has seen what happens when strong performers are promoted without preparation. He has also seen — and built — leadership environments where first-time managers become exceptional leaders.


Starting as Manager is the direct outcome of that experience. It is not a program designed from research or built from other people’s frameworks. It is a distillation of what Sunit has observed, applied, and refined over 35 years of real leadership — what actually makes new managers succeed, and what causes them to fail.


His approach to leadership is practical, structured, and direct. He values execution discipline, clarity of communication, and the kind of review culture that drives real accountability. These are not just things he teaches — they are things he has lived.

Execution Discipline

Translating strategy into structured, accountable delivery

Team Building

Building teams from early stage through to large-scale operations

Structured Thinking

Bringing clarity and frameworks to complex, ambiguous decisions

Decision Clarity

Cutting through noise to make decisions with confidence and speed

Leadership Development

Building leadership capability through experience, not theory

Communication

Clear, direct communication as a leadership non-negotiable

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“I have spent 35 years watching people succeed and fail in leadership. The difference is almost never intelligence. It is almost always preparation — or the absence of it.”

— Sunit Saraswat, Founder, Starting as Manager

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